DFW Capital Partners announced today that it has closed the recapitalization of Meta Pharmaceutical Services, a leading outsourced service provider to the pharmaceutical industry. DFW invested preferred equity, and raised senior and subordinated debt financing, to facilitate a liquidity event for Meta’s founders, while leaving the core operating team with a significant remaining equity stake. Importantly, the transaction also paved the way for deeper equity ownership among the company’s key second-tier managers.
Meta, headquartered in Blue Bell, PA, provides outsourced data analytics, and data-driven non-personal promotion services, to pharmaceutical companies throughout the United States. Serving both sales operations departments and brand/marketing management, Meta’s services help its clients maximize the utility and return on their significant investment in third-party prescriber, managed care, trade and other market data. Meta creates customized, and tailor-made reporting solutions which can help clients better target physicians and managed care organizations with key marketing, regulatory and related messaging. Meta also designs and manages data-driven direct mail, electronic promotion and related communications programs on behalf of its served brands, all with a “closed-loop” marketing design and measurable ROI component which delivers value to brand teams seeking lower-cost ways of reaching its target prescribing universe.
Tom Lawrence, one of Meta’s founders and its Chief Executive Officer, notes: “Meta is excited about our new partnership with DFW and anticipates new avenues of opportunity for our clients and employees. With our great customer service and pharmaceutical expertise as a foundation, we expect to build new capabilities and offerings that our clients need while providing our dedicated employees with a path to further their careers within Meta. Combining DFW’s strategic vision with Meta’s strong tactical abilities is a sure formula for growth and success.”
Joining DFW in the Meta deal were lenders Susquehanna Bank and Praesidian Capital. DFW completed the investment principally from its newest private equity fund, DFW Capital Partners III, L.P.
About DFW Capital Partners
DFW Capital Partners is a private equity investment firm focused on lower middle-market companies. The firm concentrates on service companies, with an emphasis on healthcare and outsourced business and industrial support services. DFW is backed by both institutional and high-net worth individual investors, and has established a 20+ year track record of success in both building leading companies, and recognizing top-quartile returns for its investors. DFW is headquartered in Teaneck, NJ, and maintains an office in Washington, D.C. For more information contact Keith Pennell, General Partner, at (201) 836-6000.